Media & Analyst Relations
Earn coverage in the publications your buyers trust — from TechCrunch and Dark Reading to Gartner and Forrester. We secure placements that move markets, not just metrics.
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Now offering GEO programs
B2B Tech PR for the
AI Discovery Era
Force4 helps B2B technology companies build credibility, visibility, and GEO-aware discoverability through strategic communications programs guided by human judgment, strengthened by AI, and tied to real business outcomes.
2200%
Peak SOV increase
150+
B2B tech clients
15+
Acquisitions supported
Trusted by leading B2B technology companies
What We Do
Communications built
Communications built
for how buyers discover you today
From tier-1 media coverage to AI citation optimization — every program is built around measurable impact.
Content & Thought Leadership
Executive bylines, data-driven reports, and strategic narratives that position your leadership as the voices shaping your category — and that AI platforms learn to cite.
Start a conversation →Social Media
Strategic social programs that turn company and executive channels into credibility signals — amplifying earned media and sustaining visibility between news cycles.
Start a conversation →AI Discoverability + GEO
When buyers ask ChatGPT, Perplexity, or Gemini about your category, does your company come up? We audit and optimize your brand's presence in AI-generated responses — building the citations and content signals that drive AI share of voice.
Get a free GEO audit →Exit & Strategic Communications
M&A and IPO communications require a different kind of precision. We've supported 15+ acquisitions by building the share of voice and narrative infrastructure that makes companies attractive and acquisition-ready.
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How We Work
The Force4 Credibility Engine
A repeatable four-stage model that compounds authority over time — building the kind of presence that influences buyers, analysts, and AI platforms alike.
Earn
Secure placements in the media, analyst reports, and publications your buyers trust and that AI systems cite as authoritative sources.
Create
Develop executive thought leadership, original data, and structured content that establishes your POV and gives AI models something worth citing.
Amplify
Distribute earned content and executive POV across owned, earned, and social channels to maximize reach and signal strength.
Optimize
Monitor and tune your brand's AI citation profile, SOV benchmarks, and content structure so discoverability compounds quarter over quarter.
Proven Results
Numbers that speak for themselves
Across 25+ years serving the B2B technology market, Force4 has driven outcomes that others use as benchmarks.
0%
Peak share of voice increase
Tugboat Logic · 15 months
0+
B2B technology clients served
Across cybersecurity, AI, wireless & SaaS
0+
Acquisitions & IPOs supported
Including FireEye, OneTrust, Capgemini deals
0+
Media placements in a single campaign
CloudZero Series B · TechCrunch, Fortune, VentureBeat
Case Studies
Results that change trajectories
Every engagement is different. Every result is measurable.
Cybersecurity
2200%
Share of voice increase in 15 months
Tugboat Logic
Built a comprehensive thought leadership and media program that transformed Tugboat Logic from a niche GRC player into a recognized category leader — demonstrating clear M&A value to potential acquirers.
Acquired by OneTrust
Security Analytics
650%
SOV increase in 6 months
Devo
Launched a first-of-its-kind research program addressing SOC analyst burnout, generating tier-1 coverage across Dark Reading, SC Magazine, and major security trade press — owning the narrative in a crowded SIEM market.
Category leadership established
Cloud FinOps
300+
Coverage pieces for Series B
CloudZero
Orchestrated a Series B funding announcement program that generated over 300 media placements including TechCrunch, VentureBeat, and Fortune — creating outsized visibility for a competitive funding round.
Series B funding secured
How We Can Help
What are you trying to accomplish?
Every Force4 program starts with your business objective — not a service menu.
Own your category before a competitor does
Market authority compounds. The B2B technology companies that win long-term are the ones that consistently show up in the right conversations — in media, in analyst reports, and increasingly, in AI-generated answers. Force4 builds the programs that create that presence systematically.
- Consistent tier-1 media coverage in your buyer's key publications
- Analyst relationship programs with Gartner, Forrester, and IDC
- Executive thought leadership that builds a durable point of view
- GEO programs that ensure AI platforms represent you accurately
Make your launch impossible to ignore
Product launches, company rebrandings, and new category entries only get one chance at a first impression. Force4 builds launch programs that generate the burst of coverage you need — and the sustained follow-through that turns a moment into a movement.
- Pre-launch media and analyst briefing strategy
- Embargo and exclusive placement management
- Category naming and narrative development
- Post-launch amplification across social and content
Show up where your buyers are searching now
A growing share of B2B research now starts with an AI prompt. If ChatGPT, Perplexity, or Gemini doesn't know who you are — or worse, describes you inaccurately — you're invisible to an expanding segment of your market. Force4's GEO programs fix that.
- AI brand audit: how ChatGPT, Gemini & Perplexity describe you today
- Citation gap analysis vs. category competitors
- Content and earned media programs optimized for AI training signals
- Ongoing AI SOV monitoring and quarterly reporting
Coverage that moves the needle, not just the spreadsheet
Not all coverage is equal. Force4 focuses on placements in the publications that actually influence your buyers, analysts, and investors — and builds programs that generate them consistently, not just around announcements.
- Media mapping to your actual buyer journey
- Story development beyond the press release
- Executive profile building in trade and business press
- Data-led story creation that earns organic pickup
Build the narrative that makes acquirers call you
The best exits don't happen by accident. The companies that achieve premium valuations have spent 12–24 months building the category presence and share of voice that makes them strategically attractive. Force4 has helped support more than 15 successful exits.
- Exit-readiness communications audit and roadmap
- Category leadership programs to increase strategic value
- Acquisition and merger announcement management
- IPO roadshow communications and investor narrative
Client Perspective
What clients say
I have worked with Cara, Peggy and team three times now at three different companies. They are strategic, creative, and genuinely invested in outcomes — not just activity. The results speak for themselves.
Force4 doesn't just execute — they think like a strategic partner. They helped us build a narrative that made us undeniable to analysts and the press, and ultimately made us a more attractive acquisition target.
In a crowded market with well-funded competitors, Force4 found the angles that made our story cut through. Within six months we had more coverage than companies ten times our size. Their creativity and media relationships are exceptional.
Free GEO Audit
Request My Free GEO Audit →
Find out how AI describes your brand today
Most B2B technology companies don't know how ChatGPT, Perplexity, or Gemini represents them to buyers. Our free GEO audit gives you a clear picture — and the roadmap to improve it.
How AI platforms describe your brand
Competitive AI SOV ranking
Citation source analysis
Quick-win recommendations